I helped set up a photoshoot to capture their wine packages without a heavy holiday theme focus. Typically for holiday campaigns, they are centered around a Christmas vibe, so we had to come up with a classy, yet holiday "adjacent" theme.
From there, I created their first holiday catalog along with a list of emails that went out throughout the season. Each email was purposefully designed to highlight specific packages and their aligned photography.
I was both the project and account manager for this project. Along with creating the design assets, I was in charge of creating the project timeline and budget. I managed it all through Asana, assigning multiple team members specific tasks and made sure that every task was on track. I would then bring the assets to the client to get feedback and assign any edits to the correct team members for the final result. I was also in charge of making sure that the client would stay on track with the overall timeline.
